Answers to the Biggest Search Marketing Questions

I've mentioned the valuable resources of MarketingSherpa before, and they've done it again.  They just released an outstanding question and answer article on search marketing.  12 leading experts give their thoughts on seven pertinent questions:

1. What's the most common or biggest mistake you see paid search marketers making right now?
2. What's the biggest search engine optimization (SEO) mistake you commonly see being made?
3. 2005 was the year of expanding keyword lists; what's the best competitive tactic to improving search ROI for 2006 for clients who have expanded their keywords as far really as it's worth going?
4. Using press releases to get search engine traction -- this appears to be the hot trend of 2006, do you see anyone doing it really successfully? Any practical tips on making it work?
5. Pay Per Call -- is this going to get enough traction to be a major segment in 2006? Who should be testing it, and who should not?
6. Linking strategies -- getting hot again for SEO (shades of 1996), got a practical tip or stuff to avoid on this front?
7. Are you alarmed by any trends in Search Marketing Industry these days? Anything you think folks should be watching out about?

This article is free for the next week or so.  So be sure to print out a copy for yourself.