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December 12, 2005
Newsweek article on SEO
There is an interesting (and short) article in Newsweek on the subject of Search Engine Optimization (SEO). It's a good read for the lay person. I suggest that if you are hiring an SEO firm, you better do your research to make sure that their techniques for optimizing your site (getting higher rankings) are considered ethical and not "black hat".
In addition, Matt Cutts - a Google software engineer - has responded to the article in his blog. Give this a read as it goes into more depth and provides a better explanation of why certain sites rank better than others. He also offers a tease for great ways to get links that will help in Google.
Posted by Mark Beck on December 12, 2005 | Permalink
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John Miller, VP of Marketing for Marketo was my first guest for the Pay Per Click Podcast. For the first interview, we went right to a very important and often overlooked topic of landing pages in paid search. Advertisers often make the mistake of driving all the paid search traffic to their home page. Typically the worst page you can drive traffic to on your site because it lacks a clear purpose and a good call to action for the visitor. Web site home pages often have full navigation and very nice graphic...
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