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November 27, 2005
Give Away Information to Get More Customers
This philosophy is nothing new in the world of website marketing, but I would like to give you a specific example to show you how to put this into practice.
One of my recent web clients, Kevyn Aucoin Beauty (KAB), is a high-end cosmetics company located in New York City. Started by the late Kevyn Aucoin, this company continues to sell his makeup, accessories and books. The company successfully capitalizes on their large customer base by offering free makeup lessons taken directly from one of Kevyn's books.
Smokey Eyes is the most recent example. This lesson plan shows the visitor how to apply the makeup step-by-step to achieve the desired look. Included in the lesson are links to the makeup, accessories, and featured book for purchase from their on-line store.
This free makeup lesson strategy works well for KAB as four of the top ten visited pages on their website are the lesson plans. KAB's customers are continually looking for new and different looks using the company's products.
Take a look at the products or services that you offer for sale. Is there anything that you can give away to entice your customers buy?
Posted by Mark Beck on November 27, 2005 | Permalink
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