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August 15, 2005
Search Engine Strategies - San Jose Conference
Several times a year, search engine authority Danny Sullivan puts together a fantastic lineup of experts to discuss the search engine scene. Last week San Jose, CA was the host city.
These conferences are packed with information that everyone can use. Listed below are several links about the conference and reports from the different sessions. Give them a look and see if you can put some of information to good use.
Search Engine Strategies Event Overview
Search Engine Strategies Blog
Session recap by Search Engine Roundtable
Posted by Mark Beck on August 15, 2005 | Permalink
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John Miller, VP of Marketing for Marketo was my first guest for the Pay Per Click Podcast. For the first interview, we went right to a very important and often overlooked topic of landing pages in paid search. Advertisers often make the mistake of driving all the paid search traffic to their home page. Typically the worst page you can drive traffic to on your site because it lacks a clear purpose and a good call to action for the visitor. Web site home pages often have full navigation and very nice graphic...
Posted by: What's PPC Classroom? | Mar 4, 2009 1:53:09 AM
