Keyword Research Tips From the Pros

Wordtracker has just released a free 75 page PDF Keyword Research Guide.  This guide chronicles a fictional company looking to break into a new market, vegetarian dog food.  What follows are nine chapters, each authored by a web marketing expert, with tips on how to use the Wordtracker service.

I downloaded this guide last night and highly recommend it to anyone who is interested in search engine optimization, understanding customer behavior, conducting market research, generating new product ideas, writing copy and planning advertising and promotional campaigns for all types of on-line businesses.

If you are not familiar with Wordtracker, they compile search data from the metacrawlers Dogpile and Metacrawler.  This data is updated every week and currently has over 330 million searches indexed.  This data, and the Wordtracker tools, gives you an insiders look into what keywords your prospects are using, how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.  You can test drive the service with a free one-day pass (although some of the tools and functionality are limited) or pay for a daily, weekly, monthly, or annual subscription.