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July 28, 2005
What's Working In IT Marketing
If you are not already familiar with the people at marketingsherpa.com, then you should be. MarketingSherpa, Inc. is a media company publishing useful case studies, results data, and best practices for marketing, advertising, and public relations professionals. They also run SherpaStore, an on-line bookstore featuring "best of" benchmark guides, buyer's guides, and instructional manuals for marketers.
They have just released a free PDF titled: What's Working in IT Marketing: Latest Stats for Software, Hardware, and IT Services Marketers.
Now you may not run a hign tech firm, but the information summarized in this PDF can surely help you in your marketing efforts. And while you are there, sign up for their e-mail newsletter service. You won't regret it.
Posted by Mark Beck on July 28, 2005 | Permalink
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