Attracting Local Web Traffic (Part 1)

If you have a business that services a local or regional geographical area, and you'd like to advertise your servicing locations, here is a strategy for you that works wonders.  Simply add plenty of testimonials from all your satisfied customers and include their Name, Town and State.

For example:

I have never been so satisfied with any cleaning service.  You guys are the best!
Mary Smith
Springfield, NJ

You can either sprinkle these testimonials around your web site, or create a testimonials page.  The key here is to include the City and State of the areas that you service. 

With the growing number of people using the Internet to search for local businesses, the need to be properly positioned within the Search Engines is extremely important.  This will ensure your business is getting its fair share of surfing eyeballs.

As a Web Designer, I use this strategy with all my local business web clients. When I review the web traffic log files, it is amazing how many people find a web site by just entering the service they need, and their home town. It is not uncommon to see search terms like "bakery bernardsville nj" or "hardwood floor installation northern new jersey". Once the surfer lands on your site, they can review your services, hours of operation, and contact you either by telephone or by completing a contact form.

Tune in tomorrow and I'll show you how the major Search Engines can help you attract local surfers who are looking for your service.